One of the most Powerful Marketing is every door direct mail, but it can be not very clear.
Since Arts 2 Print offers EDDM® printing, we have witnessed this confusion. In this article, we’ll explain what it is, why it doesn’t have to be complicated, and why it mig
Alright, let’s start from the beginning. One of the objectives of EDDM® is to cover every address in a particular area.
You can identify your target zip codes and send postcard mailers to every household or business (the and/or is up to you) located in those areas. This service helps you reach more addresses than a traditional direct mail campaign while saving on postage. Postage ranges between $.177 and $.219 per piece, which adds up quickly over thousands of pieces.
One misconception is that direct mail and EDDM® are the same. Direct mail and EDDM® are not the same things. Any mail marketing campaign is simply referred to as direct mail. Every piece must be addressed to an individual household or business. A mailing list is not required to utilize EDDM® since it is a service provided by USPS, which delivers to addresses within a given target area.
The USPS expects the mailer to follow the USPS’s rules on every Door Direct Mail® postcard, which are non-conventional in size. USPS.com has a list of all the sizes and requirements. That page also allows you to see demographic and pricing information about different zip codes while placing graphics of them on an interactive map. Here at Arts 2 Print, we will simplify the process for you by providing only the approved printing sizes in our EDDM® Postcard Printing Section. Our EDDM templates can help you lay out your artwork. We will be happy to walk you through your EDDM® Marketing Campaign and the USPS’s requirements for designing your piece if this is the first time you use EDDM® after you choose your routes. We can process the printing it the same day you place your order. You will even get your EDDM® Postcard bundled in 100s; all you have to do is to fill out the required USPS paperwork and take it to the post office.